Consumer activism is not ideal, we have to rely on high quality information, (not so forthcoming from the mainstream media...thank god for the internet), to inform our decisions, and a framework of rights and regulations to protect the customer from misinformation and unscrupulous vendors, (which are constantly under attack from corporate power). Also, because consumer power is market based, it is effective only where consumers can convince a company that it is in it's financial interest to comply. Therefore, corporations that do not sell consumer goods are to a large extent shielded from activist action. Consumer power also lacks the legitimacy of 'democracy'. In functioning democratic states, voting is based on equality, each citizen has an equal opportunity to shape the political agenda, (we wish!). Consumer activism, however, is biased towards those with superior resources and spending power. It, therefore, should not be viewed as a replacement for democratic accountability, we still need to salvage democracy. But it does enable us to directly exercise power through bringing pressure to bear on corporations in a way that is increasingly denied to us through 'democratic' political channels.

Power To The People will provide you with a host of links which will enable you to get the facts on companies and get involved in consumer boycotts and protests to exert that power.

In addition to boycotting or buying from an ethical point of view. You can also exert pressure by asking the right questions. By making store managers and corporate officers aware that you have concerns, you encourage them to take action. Does their company guarantee products being sold are made under humane conditions? Can you get a list of the names and addresses of contractors and subcontractors? Does the company have a code of conduct? Can you have a copy? etc. Even if you do not intend or are unable to take it any further, the company is pressured, it may make good any claims made or perhaps look into the behaviour of their subcontractors to ensure no negative publicity will come back from their involvement with them. Corporate fear of negative publicity can be a very powerful ally.

Together we can Hold 'Em To Account!! Power To The People!!

1. Intro
2. Consumer Activism
3. Hold 'em to Account!!

Links to Consumer Boycotts & Campaigns